The resurgence of sovereignty over the last decade (and the concomitant decline of U.S.-led globalization) has reshaped international politics and with it, national views on cloud competition. Other emerging technologies, such as robotics, autonomous vehicles, biotechnology research, 5G, and artificial intelligence, depend on the cloud, making it truly strategic. The development of cloud services and infrastructure is a strategic issue in that the outcome of cloud competition will shape http://popular-news.top/index2.html?p=0&rz=no the economic and security environment for the United States and other democracies. Apart from this, the Middle East and Africa market for this is projected to exhibit moderate growth during the forecast period. According to GSMA Intelligence’s mobile internet connectivity report 2019, there was 44% mobile social media penetration in 2018 across the Middle East and Africa region. This shows that mobile internet adoption and social media usage continues to grow across the region.
Although new EU regulations for cloud and digitalization are on shaky legal ground and should be challenged in court, the real issue is the intent that drives them, and this is what the United States must address. This interdependency will only grow as the risks of trade with a predatory China increase for both. There should be no doubt that a global infrastructure built by China will provide it with political, commercial, and intelligence advantages. The challenge for the market democracies is to respond to this through action and results (and not merely speeches) that show their approach is superior.
Without proper research, however, these differences can result in product and marketing failures. This report is produced by the Center for Strategic and International Studies (CSIS), a private, tax-exempt institution focusing on international public policy issues. Accordingly, all views, positions, and conclusions expressed in this publication should be understood to be solely those of the author(s). To transform your commerce solution and close the innovation gap, only the Commerce Cloud provides retailers with the platform and tools necessary to stay competitive and grow. Our research spans over a multitude of industries including Energy, Technology, Manufacturing and Construction, Chemicals and Materials, Food and Beverages etc.
These technologies are being implemented to enhance data collection, optimize transaction costs, and improve targeted advertisements, among others. Many online retailing companies are using these technologies in their e-commerce activities. For instance, Rakuten Inc., an online retailing and electronic commerce company based in Japan, integrates Machine Learning (ML) and AI capabilities for image recognition.
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The balance between development and sovereignty as shaping factors for cloud competition will vary from market to market. In Europe, concern for protecting sovereignty (and restring economic growth) will play a greater role in policy choices, in part because this is a political focus for important members of the European Union. Economic development is the priority in Africa, Latin America, and Southeast Asia, though these countries also wish to protect their sovereignty. Cloud technologies are most efficient when they allow cross-border data flows and create a reasonable desire to balance sovereign control over digital resources against the economic benefits of openness and connectivity at scale. Finding this balance is not easy, and the costs of inefficient cloud infrastructures are not always apparent.
An Overview of Global Cloud Competition
In Europe, there is a deep concern over personal privacy, now accompanied by greater attention to cybersecurity. These are important topics, but they are sometimes used as a disguise for cloud protectionism. This is accompanied by a kind of industrial policy that restricts U.S. cloud service providers in an effort to restore the European tech sector (and for at least one EU member, to hold back the United States). However, attempts to create a European cloud alternative (Gaia-X) have fallen victim to European infighting. Regulations and review requirements hamper U.S. service providers but also make European companies less efficient and slow European digitalization.
- Although the United States can make a compelling case on the security risks of using untrustworthy technology, it is not compelling enough to dissuade many countries and companies from relying on Chinese technology.
- Sovereignty is the ability of a nation to decide its own course of action and make decisions independently, consistent with respect to national laws and institutions.
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- These agreements create the basis for agreement on digital trade and management of the cloud to maximize opportunity.
- The overall effect is to increase technological dependence on China and its political influence.
- The global commerce cloud market size was USD 12.32 billion in 2019 and is projected to reach USD 55.67 billion by 2027, exhibiting a CAGR of 20.8 % during the forecast period.
Data Privacy Framework, and the transatlantic U.S.-EU Trade and Technology Council (TTC)—show a recognition of the need for a common approach to data flows and for an agenda no longer defined by classic trade issues like tariffs. These agreements create the basis for agreement on digital trade and management of the cloud to maximize opportunity. North America market growth can be attributed to the availability of digital infrastructure and services, the adoption of digital platforms, robust innovation ecosystem, and advances in the Internet of Things. According to CipherCloud’s Cloud Adoption & Risk Report 2014, North American companies approximately on average used 68 analytics cloud applications.
Assistance is not accompanied by political considerations but rather is focused on producing economic advantage for China. Chinese companies also provide training and technology education to recipient countries, which is very attractive to many governments. While some of China’s aid programs have run into problems, this does not translate into U.S. success. Although the United States can make a compelling case on the security risks of using untrustworthy technology, it is not compelling enough to dissuade many countries and companies from relying on Chinese technology. To do this effectively, U.S. warnings on security should be accompanied by complementary strategies for development, with government assistance focused on achieving strategic goals intended to improve security.
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These actions significantly reorient the environment for transatlantic cloud policy and regulation in ways that make transatlantic sovereignty concerns easier to manage and could set precedents for other countries. Many countries are establishing national cloud service or data localization requirements to protect sovereignty and to create, they hope, economic benefit. Paradoxically, some of these sovereignty-motivated projects, especially in developing countries, are financed, constructed, and even operated by China in ways that build dependence on it.